SEO & Marketring
The key to successful project implementation are planning and knowledge of is to be done, i.e. the possession of reliable information. As Winston Churchill puts it: “He who owns the information, owns the world”. Therefore, before every project we conduct an internet survey on a particular topic, investigate competitors, obtain SEO metrics and analytics as well as run a marketing analysis. On the basis of the results obtained, we define the structure and objectives of a future project, technical tasks for experts and a website working prototype.
Design
Design prototyping is an extremely important part of web development. At this stage, a working version of a project is created, including all page types, and approved at all levels. This is necessary in order to find an optimized formula of future project construction. In its turn, this allows to estimate the volume of future content as well as provides marketing and content managers with a clear picture what to do.
Development
The development team splits the process into several levels. There are usually 3 stages
Front End
is design transformation into static HTML and dynamic JS codes. We create interaction and user experience inside HTML and embedded scripts. We are adapt the design for mobile devices and tablets.
Back End
is HTML code transformation into a template, which later on is connected to frameworks and databases as well as integrated into internet services. At this phase, we configure security system and install or develop the modules required.
Fast Hosting
is a stage at which we configure the server (hosting) in order to provide a website with velocity and resistance to heavy loads. At Server Side phase we check the security of the website as well as test the overall functioning.
Do you have a website?
Optimization
01. Layout optimization
When the project is launched on the basis of hot zones and graphs, we can track the click indicators data of your website’s objects and optimize the disposition in accordance with the information obtained.
02. Tracking events
This point, in fact, is a crucial moment when it comes to acquiring customers. In essence, we track how many people have performed important to us actions, how many of them established contact with us, and how many left our page. Thus, we can optimize the results and improve relationships with customers, based on the data obtained.
03. Sitemap optimization
It’s extremely vital not to confuse a customer on your website. Therefore, it is necessary to eliminate all the annoying and bewildering elements. When the project is launched, we track the sitemap of our website and change them so that the future website’s users could land on the pages we need and perform actions we want.
04. Tracking page visits
Apart from statistics, reports and forecast of website’s development, the analysis of page visits serves us to optimize the website’s content. Thus, we can track the most popular content among users and constantly improve its quality. Such an approach will allow you to become a leader on the market when it comes to this specific question.
Support and monitoring
A website dies the very moment when there is no more support for its operability and development. In consequence, SEO results deteriorate, different errors pop up, and hacking takes place. However, we are great fans of automatization in Web world and the solution, which we apply on our websites, covers all necessary aspects to ensure a prosperous future of your website in IT world.
