Email marketing is not as simple as it may seem. It is one of the most efficient and powerful tools of Internet advertising and it should be taken seriously. A properly configured mailing list can bring many potential customers to a website and catch their interest with new products and special offers on a regular basis. That is why we pay such attention in our work to this kind of Internet advertising. It is important to remember that email marketing has nothing to do with spam. In the first case letters are dispatched to Internet users who have given their consent to email newsletter, in the second case – to people who do not expect them. As for us, we send newsletters, messages about changes in the website or interesting posts on social networks, and reminders about special offers and updates, arousing the constant interest of potential or existing customers to the web resource.
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