Research & Marketing

For you to ensure the website’s success as well as its efficient functioning, it is necessary to exert every effort to conduct a decent SEO investigation at the stage of the Web resource development. The involvement of specialists in this domain will help a new website occupy the top positions of search engine systems, considerably outrivaling its competitors. 
During the process of advancement strategy development, our specialists analyze a great deal of company’s performance factors as well as rival organizations in order to be able to provide your website with a structure that corresponds the optimization requirements and recommendations which, subsequently, will positively impact on the website’s position in the search engine system results. 

At this stage, we thoroughly analyze your business, the activities of your competitors as well as study target audience from the perspective of SEO. Knowing exactly who are your customers, their objectives and motives as well as having analyzed strengths and weaknesses of your business and figured out how you can stand out from your competitors, we can find out what problems the website should address. In other words, clarify positioning, agree upon the future structure of the website, and eventually come up with the main semantics.
Thus, based upon your objectives and website’s structure, the optimizer will effectuate the collection of the semantic core, i.e. the words, phrases, and expressions which the best characterize your business activity, and will help you attract the appropriate target audience to your Web resource. The website’s pages will comprise relevant keywords and for each keyword there will be a generated meta-tag. On the basis of this information, content managers will be able to create appropriate, unique, and customer-engaging content from the perspective of SEO. Such strategy will allow you to create a web-resource which is fully ready to come out on the market of Internet Technologies and gain a decent market share among leaders.      

Marketing investigations are a compulsory component when it comes to creating a successful web-resource. The website’s efficiency depends on how competently and profoundly this analysis has been effectuated even prior to the website realization. The well-done Marketing investigation is a key to the website’s success and provides all the necessary data to be able to gain profit from website’s functioning. 
At the first stage, it is necessary to deal with your target audience, split it into groups with common attributes and thoroughly study each one. Thus, you will be able to figure out what website visitors want in reality, what services they give preference to, and what their demographic as well as social indicators are. Inappropriate actions at this step might entail missing your target audience which, in its turn, will result in low conversion and inefficiency of your web-resource.
In fact, competitor analysis is the most important element which is definitely to be considered while conducting a marketing investigation. With its assistance, you are able to get a clear picture of how to set up your business in a certain market niche. Our marketing specialists will conduct an investigation of competing organizations, finding out their key particularities and distinctions as well as analyzing their web-resources.

Having studied strengths and weaknesses of rival companies, you will be able to come up with your own strategy and show your website in the most favorable light, offering your customers something that they cannot get from other resources.Besides, there is another crucial aspect which dramatically influences the website’s success – visual component, i.e. appropriately selected colors, low-pressure, yet eye-catching slogans as well as the general concept of delivering resources to a website user. At this stage of marketing investigation, being based on the competitor as well as target audience analyses, we will offer you optimal website design alternatives which facilitate company image consolidation and attract potential consumers of company’s products/services.